ENGH346
Blogs, Tweets, and Social Media: The Practice of Digital Communication
English
College of Liberal Arts
Course Subject Code
ENGH
Course Number
346
Status
Active
Course Attributes
BART: GenEd-Breadth/Arts, BINT: GenEd-Breadth/Interdisciplinar, CEA: ProgCLA-CEA and Au Pair, EMME: Major-Media and Comms Elective, ENAD: Minor-Arts Admin Elective, ENBU: Minor-Business Elective, MEWC: Major-English:Writing/Comms, MMED: Major-Media and Communications, NARD: Minor-Performing Arts Admin, NBUS: Minor-Business, WRIT: GenEd-Writing Intensive, ENEW: Minor-Engl:Writ/Comms Elective, ENME: Minor-Media and Comms Elective, NEWC: Minor-English:Writing/Comms, NMED: Minor-Media and Communications
Course Short Title
Blogs, Tweets, & Social Media
Course Long Title
Blogs, Tweets, and Social Media: The Practice of Digital Communication
Course Description
Explores the relationship between audience, purpose and text in a cross section of electronic formats, including tweets, blogs, websites, and various social media platforms. Develops criteria for evaluating each form of writing and assessing what makes them effective. Considers the ways individuals and organizations use social media to create and maintain their brand and reach specific audiences. Students may shape and curate their own online identities by creating or revising a personal website (using Wordpress), while using Twitter and Instagram to build a following. Students may also work in teams to design social media campaigns for selected campus clubs and organizations, learning how to create appropriate voice, tone, and content and how to use available software to schedule posts that maximize outreach, and track performance.
Min
4
Repeatable
-
Equivalent Course(s)
-