MCOM205
Public Relations
Media & Communications
College of Liberal Arts
Course Subject Code
MCOM
Course Number
205
Status
Active
Course Attributes
EMMA: Major-Marketing Elective, EMME: Major-Media and Comms Elective, ENBU: Minor-Business Elective, MMAR: Major-Marketing, MMED: Major-Media and Communications, NBUS: Minor-Business, ENME: Minor-Media and Comms Elective, NMED: Minor-Media and Communications
Course Short Title
Public Relations
Course Long Title
-
Course Description
A survey of the history, principles and practices of public relations. Gives students an understanding of the development and globalization of PR, the impact of PR on the news media, and the techniques and tactics of PR practitioners. Explores the concepts of "publics" and professionalism. Students gain an understanding of the craft of public relations by writing a news release and conceiving, researching and creating a multimedia PR plan for a client.
Min
4
Repeatable
-
Equivalent Course(s)
-