MKTG205
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Principles of Marketing
Business
College of Liberal Arts
Course Subject Code
MKTG
Course Number
205
Status
Active
Course Attributes
MBUS: Major-Business, MMAR: Major-Marketing, NMAR: Minor-Marketing
Course Short Title
Principles of Marketing
Course Long Title
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Course Description
Serves as the gateway into the marketing major, providing students with the context and history of the current marketing field and how today’s marketing professionals can contribute to the discipline. Discusses the organization of the marketing discipline, highlighting the interdisciplinary research methods associated with marketing through exercises and case studies as well as the different branches of marketing.
Min
4
Repeatable
-
Course Restrictions
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Equivalent Course(s)
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