MKTG249

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Personal Branding

Business College of Liberal Arts

Course Subject Code

MKTG

Course Number

249

Status

Active

Course Short Title

Personal Branding

Course Long Title

-

Course Description

Examines the concept of developing a personal brand to market oneself more effectively in the new world of work. Explores all of the steps involved with creating a personal brand, a unique value proposition based on an individual’s internal skill set and persona. It is an invaluable introspective analytical learning experience designed to help any student determine what they do best and enjoy the most as a basis for developing a successful career plan.

Min

4

Max

-

Operator

-

Repeatable

-

Course Attributes

CEA: ProgCLA-CEA and Au Pair, ENMA: Minor-Marketing Elective, NMAR: Minor-Marketing

Equivalent Course(s)

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