MKTG257
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Consumer Behavior
Business
College of Liberal Arts
Course Subject Code
MKTG
Course Number
257
Status
Active
Course Attributes
CEA: ProgCLA-CEA and Au Pair, EMMA: Major-Marketing Elective, NMAR: Minor-Marketing
Course Short Title
Consumer Behavior
Course Long Title
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Course Description
Focuses on understanding the major factors underlying consumer behavior. Explores theories and research emanating from marketing and the social sciences and how they can be used to better understand and predict how consumers will respond to different marketing actions.
Min
4
Repeatable
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Course Restrictions
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Equivalent Course(s)
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