MKTG345

Active

Explores the many components that underpin impactful brand strategy, including a company’s visual identity, mission and values, product differentiators, market positioning, and the community around the brand. Students will have the opportunity to utilize different tools, including AI, to create brand assets. Discusses the relevance of behavioral economics when forming a brand strategy. Students are challenged to develop their own company brand, relevant creatives, messaging, and campaigns for presentations at Bear Den.

CEA: ProgCLA-CEA and Au Pair, EMMA: Major-Marketing Elective, NMAR: Minor-Marketing