MKTG345
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Brand Strategy
Business
College of Liberal Arts
Course Subject Code
MKTG
Course Number
345
Status
Active
Course Attributes
CEA: ProgCLA-CEA and Au Pair, EMMA: Major-Marketing Elective, NMAR: Minor-Marketing
Course Short Title
Brand Strategy
Course Long Title
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Course Description
Looks at the different ways companies have developed and deployed brand strategy in their marketing. Focuses on analysis of existing brands in consumer goods, services, and business-to-business products. Students will have the opportunity to gain familiarity with different models of brand strategy and learn to apply strategic thinking to real-world scenarios.
Min
4
Repeatable
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Course Restrictions
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Equivalent Course(s)
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