MKTG348
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AI Marketing
Course Subject Code
MKTG
Course Number
348
Status
Active
Course Short Title
AI Marketing
Course Long Title
-
Course Description
Artificial Intelligence (AI) is dramatically changing digital marketing workflows. Across all facets: social media marketing, search engine marketing and optimization, content creation, and email campaigns, best practice is evolving to incorporate AI. Through hands-on assignments, students will have opportunities to learn how to utilize and apply AI in a rapidly changing digital marketing landscape. Frames the application of AI with the theories that underpin modern marketing strategies.
Min
4
Max
-
Operator
-
Repeatable
-
Course Attributes
EMMA: Major-Marketing Elective, ENMA: Minor-Marketing Elective
Equivalent Course(s)
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