MKTG352

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Digital Marketing

Business College of Liberal Arts

Course Subject Code

MKTG

Course Number

352

Status

Active

Course Attributes

CEA: ProgCLA-CEA and Au Pair, ENMA: Minor-Marketing Elective, NMAR: Minor-Marketing

Course Short Title

Digital Marketing

Course Long Title

-

Course Description

Covers inbound marketing strategy, digital marketing trends, channels, platforms, and campaigns. Students have the opportunity to come up with an original product or service idea and create a website, develop an inbound marketing strategy for the site, and build an integrated, omnichannel digital marketing campaign around their product or service. Explores the analytics and the theories driving digital marketing campaign strategies and decisions with a particular focus on social media.

Min

4

Repeatable

-

Course Restrictions

-

Equivalent Course(s)

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