MKTG353
Global Marketing
Business
College of Liberal Arts
Course Subject Code
MKTG
Course Number
353
Status
Active
Course Attributes
EMBU: Major-Business Elective, MBUS: Major-Business
Course Short Title
Global Marketing
Course Long Title
-
Course Description
Concerned with methods to enter markets across national borders. Problems of language, culture and general market context are discussed as well as solutions such as joint ventures and other types of collaboration between organizations across borders.
Min
4
Repeatable
-
Equivalent Course(s)
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