MKTG355

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Sports Marketing

Business College of Liberal Arts

Course Subject Code

MKTG

Course Number

355

Status

Active

Course Attributes

ENMA: Minor-Marketing Elective, NMAR: Minor-Marketing

Course Short Title

Sports Marketing

Course Long Title

-

Course Description

Focuses on marketing problems specific to the sports industry.  Topics may include business strategy and competitive forces in sports, fan psychology, market research, technology, and ethical considerations.

Min

4

Repeatable

-

Course Restrictions

-

Equivalent Course(s)

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