MKTG356

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Arts Marketing

Business College of Liberal Arts

Course Subject Code

MKTG

Course Number

356

Status

Active

Course Attributes

CEA: ProgCLA-CEA and Au Pair

Course Short Title

Arts Marketing

Course Long Title

-

Course Description

Focuses on marketing problems specific to the Arts, including but not limited to galleries and art museums. The specific problem of marketing art events and presentations that have fixed locations, content and ticket price allows students to think more broadly about marketing that is not limited to promotional activities alone.

Min

4

Repeatable

-

Course Restrictions

-

Equivalent Course(s)

-