MKTG405

Students have the opportunity to examine ten seminal marketing works compiled in “On Strategic Marketing,” a book that is part of HBR’s 10 Must Reads series. Students are then challenged to compare the central tenets of the articles against the marketing execution of a brand they choose to follow throughout the semester. The final projects will include student-built WordPress websites showcasing the ten concepts, students’ visual documentations and written analyses of how brands adhere to or ignore these concepts, and any student recommendations for the brands’ marketing strategies.

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