BST205
Introduction to Marketing
Business
College of Liberal Arts
Course Subject Code
BST
Course Number
205
Status
Inactive
Course Attributes
BSS: GenEd-Breadth/Social Science, ENBU: Minor-Business Elective, NBUS: Minor-Business
Course Short Title
Introduction to Marketing
Course Long Title
-
Course Description
Serves as the gateway into the marketing major, providing students with the context and history of the current marketing field and how today’s marketing professionals can contribute to the discipline. Discusses the organization of the marketing discipline, highlighting the interdisciplinary research methods associated with marketing through exercises and case studies as well as the different branches of marketing.
Min
4
Repeatable
-
Equivalent Course(s)
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