BST305

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Market Strategy and Marketing

Business College of Liberal Arts

Course Subject Code

BST

Course Number

305

Status

Inactive

Course Attributes

BSS: GenEd-Breadth/Social Science, ENAD: Minor-Arts Admin Elective, NARD: Minor-Performing Arts Admin, NMUS: Minor-Museum Stud/Cultr Mgmt, WRIT: GenEd-Writing Intensive, WRMJ: GenEd-Writing in the Major

Course Short Title

Market Strategy and Marketing

Course Long Title

Market Strategy and Marketing

Course Description

Focuses on the strategic interactions between organizations and their stakeholders, not only customers, but also regulators, communities, and internal constituents including different internal staffing segments, funders (whether shareholders or contributors), and strategic partners including suppliers and distributors. In other words, students learn about how organizations give, receive and interpret communications with all the different individuals and organizations that it needs to work with to do what it does. While Management primarily looks inward to the organization, the focus is centered on outward bridging the firm and other interested parties.

Min

4

Repeatable

-

Course Restrictions

-

Equivalent Course(s)

-