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BST355

Sports Marketing

Business College of Liberal Arts

Course Subject Code

BST

Course Number

355

Status

Inactive

Course Attributes

EMBU: Major-Business Elective, EMMA: Major-Marketing Elective, ENAD: Minor-Arts Admin Elective, ENBU: Minor-Business Elective, MBUS: Major-Business, MMAR: Major-Marketing, NARD: Minor-Performing Arts Admin, NBUS: Minor-Business

Course Short Title

Sports Marketing

Course Long Title

-

Course Description

Focuses on marketing problems specific to the sports industry.  Topics may include business strategy and competitive forces in sports, fan psychology, market research, technology, and ethical considerations.

Min

4

Repeatable

-

Equivalent Course(s)

-