MCOM346

Explores the relationship between audience, purpose and text in a cross section of electronic formats, including tweets, blogs, websites, and various social media platforms. Develops criteria for evaluating each form of writing and assessing what makes them effective. Considers the ways individuals and organizations use social media to create and maintain their brand and reach specific audiences. Students may shape and curate their own online identities by creating or revising a personal website (using Wordpress), while using Twitter and Instagram to build a following. Students may also work in teams to design social media campaigns for selected campus clubs and organizations, learning how to create appropriate voice, tone, and content and how to use available software to schedule posts that maximize outreach, and track performance.