MCOM387

The course studies the institutions and operations of advertising, communications, public relations, publishing, and media and their roles in contemporary society. We will also explore the history and ethical dimensions of the principles and practices integral to media, publishing and communications. A key component of this course is the opportunity to delve into the practical day-to-day operations of Madison Avenue, Silicon Alley, and the related institutions located in New York City. Central to the course are talks by guest speakers drawn from all fields of advertising, communications, public relations, publishing, and media. The class will also visit advertising agencies, public relations firms, digital and traditional media organizations, and publishers. Additional related activities may include attending related events, screenings, readings, museum visits, and seminars in the International Radio and Television Society and the Center for Communication. Speakers, field trips and events, and student projects explore the contemporary communication issues, such as the concentration of media ownership and conglomeration, media literacy, the increasing democratization of the information environment, and changes in the media landscape. Equivalent: ENGL 387 and ENGH 387