MKTG - Marketing Major
Program Description
Effective: Fall 2020
Modifications Made to Curriculum: Fall 2021, Fall 2023
The marketing major is a liberal arts program that takes an integrated, multidisciplinary, and critical approach to the study and practice of marketing. The major encompasses courses that emphasize strategic planning, data analysis, communication skills, and teamwork. Our graduates are prepared to work across many private and public organizations in a wide variety of marketing roles.
Requisites
Requirements for the Major (52 credits)
I. Introductory Classes (16 credits)
Complete the following:
course - Fundamental of Business
ECON101 - Economic Principles: Microeconomics
STAT207 - Introduction to Statistics
And one of the following introductory social science course:
ANTH104 - Cultural Diversity: Cultural Anthropology and Linguistics
PSYC101 - Introduction to Psychology
SOC101 - Introduction to Sociology
II. Core (12 credits)
III. Marketing Methods (12 credits)
Complete 12 credits from at least 2 different areas, listed below. At least one must be at the 300-level.
Section 1: Survey Research
PSCI322 - Public Opinion and Survey Research
PSYC372 - Organizational Psychology & Leadership
SOC210 - Sociological Research Methods
Section 2: Interactions
course - Anthropology of Business
ANTH310 - Ethnographic Research Methods
course - Consumer Ethnography
PSYC211 - Research Methods in Psychology
PSYC253 - Cognition
PSYC272 - Stress and Coping
PSYC342 - Social Psychology
PSYC351 - Learning and Behavior
SOC253 - Sociological Social Psychology
Section 3: Data Analytics
DATA200 - Data Science: Introduction, History, and Case Studies
DATA251 - Data Visualization
DATA253 - Applied Data Analysis
IV. Electives (12 credits)
The two electives sections allow students to study marketing from both a multidisciplinary lens as well as focus on field-specific applications of marketing. Majors must choose at least one class from each section. At least one course must be at the 300-level. A marketing internship experience (INTC200) can also count toward one of these electives.
Section A: Marketing Communications
course - Topics in Business, as appropriate
course/course - Data and Society: The Social Impact of Data and Digital Technology
course - Advanced Topics in Business, as appropriate
ENGH246 - Business Communications
MCOM205 - Public Relations
MCOM317 - Advertising in American History
course - Topics in Marketing, as appropriate
course - Advanced Topics in Marketing , as appropriate
SOC309 - Sociology of Mass Communications
Section B: Applications in Marketing