MKTG - Marketing Major
Download as PDF
Program Description
Effective: Fall 2020
Modifications Made to Curriculum: Fall 2021, Fall 2023, Fall 2025
The marketing major is a liberal arts program that takes an integrated, multidisciplinary, and critical approach to the study and practice of marketing. The major encompasses courses that emphasize strategic planning, data analysis, communication skills, and teamwork. Our graduates are prepared to work across many private and public organizations in a wide variety of marketing roles.
Requisites
Requirements for the Marketing Major (52 credits)
I. Introductory Classes (12 credits)
Complete the following:
course - Fundamentals of Business
course - Business Ethics OR course/course - Organizational Ethics
course - Introduction to Statistics
II. Core (24 credits)
Complete the following:
course - Principles of Marketing
course - Consumer Behavior
course - Marketing Analytics
course - Brand Strategy & Consumer Experience
course - Digital Marketing
course - Marketing Theory & Practice
III. Marketing Electives (16 credits)
Complete 16 credits, selected from the list below. A marketing internship (course) or a course not listed can also count as one of these electives by advisor petition.
course - Personal Branding
course - Principles of Business to Business Marketing
course - AI Marketing
course - Global Marketing
course - Nonprofit Marketing
course - Sports Marketing
course - Arts Marketing
course - Digital Marketing Measurement
course - Advanced Topics in Marketing
course - Fundamentals of Financial Accounting
course - Ethnographic Research Methods
course - Digital Imaging
course - Motion Design
course - Data Graphics
course - Global Economy
course - Intro to Writing & Communication Studies
course - Business Communication
course/course - Blogs, Tweets, and Social Media: The Practice of Digital Communication
course - Documentary Practice
course - Podcasting and Audio Production
course - Social Psychology
course - Qualitative Methods in the Social Sciences
course - Dramaturgy
course - Transnational Feminisms